Marketing Support That Helps You Look and Work More Professionally
Real estate marketing should make the agent’s value clearer, the property easier to understand, and the next step simpler for the client. Wallace pairs ready-to-use resources with people who can help plan and produce more customized work.
Choose the message before the medium.
A logo, postcard, video, or ad is only useful when it supports a clear audience, offer, proof point, and next step. Wallace marketing consultations can help agents choose practical tactics, define what success means, and avoid building disconnected materials that do not support follow-up.
A local, family-owned brokerage since 1936.
Twelve East Tennessee offices, hands-on broker support, and a platform built for agents who want to grow where they live.
Build a clear, compliant professional presence.
Services and availability should be explained with request steps, timing, scope, and any cost.
Brand and identity
Agent logos, colors, email signatures, business cards, and a consistent visual system.
Websites and SEO
MoxiWebsite guidance, content improvements, profiles, local relevance, and search visibility.
Custom content
Campaign concepts, property and personal materials, signage, and targeted messages.
Print and direct mail
Postcards, flyers, brochures, stationery, name badges, and approved ordering platforms.
Digital marketing
Online ads, social boosting, email, presentations, and trackable calls to action.
Agent features
Professional agent video and content that helps people understand who the agent serves.
What this looks like in practice.
Show the home accurately and clearly
Wallace resources include professional photography, video tours, drone, 3D virtual tours, digital floor plans, virtual staging, retouching, print collateral, open-house promotion, social content, and online advertising. Every visual should be truthful, properly disclosed, and matched to the property and client plan.
Combine useful local content with an authentic agent voice
Wallace provides social consulting, targeted campaign options, local content, automation, ready-made graphics, learning, and an internal Wallace Insiders group. Agents should customize approved content, respond to people, protect private information, and avoid treating automation as a substitute for relationships.
Use systems to support consistent follow-up
ActivePipe, client newsletters, listing and open-house announcements, testimonial requests, postcards, and social content can reduce repeated production work. Automation should be reviewed for accuracy, audience, frequency, branding, fair housing, advertising rules, and a clear human follow-up process.
Use a small set of useful measures
For each campaign, define the audience, offer, destination, source tag, call to action, and follow-up owner. Track delivery, engagement, landing-page visits, inquiries, appointments, and attributable clients where possible. Do not treat impressions alone as proof of business impact.
Common questions, clearly answered.
The answers below are honest and specific. If yours is not here, ask it through the form – a member of the Wallace team will respond personally.
What marketing support does Wallace provide agents?
Can Wallace help me build a personal brand?
Does Wallace provide real estate photography and video?
What social media tools are available?
Does Wallace pay for all agent marketing?
How should agents measure marketing results?
See how Wallace would approach the work.
Share the audience you want to reach, the property or service you need to present, the assets you already have, and the next action you want. Wallace can explain the available resources, production path, standards, and any cost or timing considerations.
A real member of the Wallace team reads every message and responds directly.
You decide the pace. No pressure, no obligation, and every conversation stays confidential.
